Pickup Points
Content Writer at Octolize
Bartosz Gajewski is a content and marketing specialist with a solid background in SEO, WordPress content strategy, and technical documentation for digital products. With years of hands-on experience in both in-house and freelance roles, he supports tech companies – especially in the SaaS and e-commerce space – by creating content that informs, engages, and drives results.
His approach blends storytelling with data-driven SEO, and he’s been involved in projects ranging from rebranding and product marketing to growth experiments and copywriting for complex software tools. On the blog, he shares actionable insights from his work across marketing teams, product documentation, and online store optimization.
Specialization
Content marketing, SEO copywriting, WordPress content strategy, technical documentation, blog & product content
Education
- MA in Social Communication & Journalism, Adam Mickiewicz University in Poznań
- BA in Social Communication & Journalism, Maria Curie-Skłodowska University in Lublin
Industry Experience
E-commerce platforms, SaaS, WordPress ecosystem, marketing agencies, tech startups
Expertise
- Content creation (articles, ebooks, newsletters, screencasts)
- Content SEO (keyword research, optimization, link-building)
- Growth-focused content and experiments
- Collaboration with developers and designers
- Project and blog management
