Do you plan to start an online store but are stuck deciding between Shopify and WooCommerce?
Both of these e-commerce titans offer unique features that could make or break your online business. But which one is right for you?
The truth is, it all depends on your individual needs and goals, as well as the nature of the online store you want to build.
Let’s dive in and compare Shopify and WooCommerce. By the end of this guide, you’ll have all the information you need to make the best choice for your online store.
In this article, you will learn:
According to WooCommerce data, WooCommerce powers 9.1% of all websites on the internet, while Shopify powers 4.7%. Shopify is steadily catching up in the market share, but what is the actual difference between them?
First of all, it is essential to understand the nature of the two solutions. WooCommerce is a plugin that gives a WordPress website the functionality of an online store.
Meanwhile, Shopify is an all-in-one platform where you build your online store.
We will discuss WooCommerce vs Shopify features in detail below, but the first thing to keep in mind is that WooCommerce is a WordPress plugin, and Shopify is an independent platform.
Ready to see how WooCommerce and Shopify stack up? We’ve put together a simple breakdown of their main features.
This table highlights the key differences to help you quickly compare these two popular e-commerce platforms in several categories:
Surely, there are areas which you find more interesting for your store, but we recommend getting familiar with all of them to make a fully informed decision.
WooCommerce or Shopify? Let’s dive in.
When it comes to getting your online store up and running, both solutions take distinctly different approaches to user experience.
Shopify stands out with its all-in-one solution that makes store creation feel like following a well-designed recipe. The platform offers a polished, intuitive dashboard where every tool and setting is thoughtfully placed, plus it walks you through each step so you always know what to do next.
Meanwhile, WooCommerce, as part of the WordPress ecosystem, provides a more customizable but technically involved approach, requiring you to piece together your perfect store setup.
| Feature | Shopify | WooCommerce |
| Ease of use | Shopify is your friendly all-in-one solution for e-commerce. It’s designed for simplicity, with an intuitive interface that lets you set up shop quickly. No tech degree required – everything is pre-configured and ready to go. Its handy tools and user-friendly dashboard make store management a breeze. | WooCommerce is like building with high-tech LEGO. It’s a WordPress plugin that offers ultimate flexibility but requires more setup time. If you’re familiar with WordPress or enjoy tinkering, you’ll love the control it provides. |
| Daily operations and management | Running a Shopify store feels like managing a modern smartphone – intuitive interfaces, automatic updates, and integrated apps that work seamlessly together. It all pretty much takes care of itself, leaving you free to focus on what really matters and scaling your business. | WooCommerce requires more active management, similar to maintaining a personal computer. You will need to handle WordPress core updates, WooCommerce plugin updates, theme updates, and security measures. While this gives you more control, it also means more responsibility for your store’s smooth operation. WordPress runs auto-updates twice per day by default. |
| Technical knowledge required | Shopify prioritizes user-friendliness over technical depth. You can build and run a sophisticated store without ever seeing a line of code. | Basic technical knowledge is a huge advantage for WooCommerce users. Understanding WordPress site management, how WooCommerce extensions work together, and basic troubleshooting skills will help you maximize the platform’s potential. |
Shopify and WooCommerce take fundamentally different approaches to establishing the cost of running your e-commerce store.
Shopify makes everything clear with its monthly subscription plans, while WooCommerce’s initial free usage comes with various additional costs that you’ll need to consider.
Understanding these pricing structures is crucial for making a cost-effective choice for your business.
| Pricing | Think of Shopify as an all-inclusive resort for your online business, where you can level up as your needs grow. You can test the waters with 3 months for just $1, and then pick a subscription plan that fits your needs, starting at $39/month for Shopify Basic, covering hosting and core features. As your store grows, you can upgrade anytime to higher-tier plans packed with even more perks. What’s more, you can also save a lot by paying for a full year upfront instead of going with a monthly subscription. | The plugin itself is free, but you’ll need to budget for hosting (ranging from $10 to even $100/month), a domain name (typically $10-$15/year), and possibly some paid plugins or themes. It can be more cost-effective if you’re tech-savvy, but costs can add up if you need lots of add-ons or professional help. Find more details in our article about WordPress plugins. |
Shopify pricing
Both solutions allow you to make your store unique in distinct ways. While Shopify provides a curated ecosystem of professional themes and apps through its marketplace, WooCommerce offers unlimited customization potential through open-source flexibility.
Your choice in this area will depend on whether you prefer a guided, streamlined approach or complete creative freedom over your store’s design and functionality.
| Feature | Shopify | WooCommerce |
| Customization | Although Shopify plans do come with some customization limits, their dedicated App Store offers a stylish, curated wardrobe for your store. You get a variety of eye-catching, mobile-friendly and responsive themes to choose from. While you can’t change every little detail, there’s enough flexibility to make your store stand out. On top of that, the App Store is also packed with apps that add extra features, like Octolize apps, which extend Shopify’s default shipping options. | Being open-source means that you have complete access to your store’s underlying code and can tweak every aspect if you have sufficient technical expertise. Even if you don’t, you can create a truly unique WooCommerce store with the thousands of themes and plugins (free and paid) available. If you can dream it, you can probably build it. This is ideal for those who crave complete control over their e-commerce platform’s look and functionality. WooCommerce also offers a wider choice of themes than Shopify. |
| Third-party integrations | Shopify apps provide streamlined integration with popular services and tools. | WooCommerce hosting and plugin options offer more flexibility in choosing and implementing integrations, though their setup might require more technical knowledge. |
| Update management | Shopify automatically handles updates to your theme and apps, ensuring continuous compatibility. | WooCommerce requires more hands-on management of updates between WordPress core, themes, and plugins, but this also means more control over when and how updates are applied. |
Shopify and WooCommerce both offer robust scalability options, but your store will grow in different ways with each of them.
Shopify handles technical scaling automatically through its hosted infrastructure, while WooCommerce gives you complete control over your growth resources.
Think about whether you prefer a hands-off approach or want to fine-tune every aspect of your store’s scalability to make the right decision.
| Feature | Shopify | WooCommerce |
| Scalability | Growing a Shopify store is as smooth as upgrading your smartphone. It’s built to handle increased traffic and sales volume without breaking a sweat. With robust servers and automatic software updates, you can focus on expanding your business without worrying about technical growing pains. | WooCommerce grows with you, but you’re the captain of this ship. As your store expands, you might need to upgrade your hosting or add more plugins. The good news? There’s no ceiling to how big you can grow. Many major brands use WooCommerce, proving its ability to scale to impressive heights. To extend its capabilities even further, specialized companies like Octolize offer high-quality plugins, such as advanced shipping solutions tailored for WooCommerce stores. |
| Traffic and performance handling | Shopify’s infrastructure is built to handle sudden traffic spikes seamlessly. You don’t need to worry about your store crashing during a successful marketing campaign or a holiday sale. | With WooCommerce, handling high traffic requires careful planning and possibly upgrading your hosting resources, but you have the freedom to implement advanced caching and load balancing solutions. |
| Database and product scaling | Shopify imposes some limits on product variants and categories for lower-tier plans (though they’re easy to bypass). | WooCommerce lets you create unlimited products and variations. However, you will need to ensure your hosting can handle your growing database efficiently and maintain good performance as your catalogue expands. |
| Cost implications of growth | Scaling costs are relatively predictable, mainly involving upgrading your plan and possibly adding more apps. | Costs associated with growth can be more variable, depending on your hosting needs, premium plugins, and technical support requirements. However, this flexibility means you can often optimize costs by selecting exactly the resources you require and adjusting them to your budget. |
The way your customers pay can make or break your online store’s success. Both platforms offer robust payment solutions, but their approaches differ significantly in terms of flexibility and cost structure.
| Feature | Shopify | WooCommerce |
| Payment options | Shopify provides its own built-in, safe and fully integrated payment system called ‘Shopify Payments’, which supports over 100 payment gateways worldwide and offers much lower transaction fees. This means that there is no need to sign separate contracts with payment gateway providers. You can also install additional payment apps. | WooCommerce is like a universal adapter for payments. It works with virtually any payment gateway through plugins. While this means more flexibility, it also requires a bit more setup on your part. However, you won’t incur additional fees for choosing third-party providers (but you might have to pay for the plugins themselves). |
| Regional and international payments | Shopify keeps this as simple as possible with clear rules and policies. It has its own built-in currency conversion system, meaning that if you use Shopify Payments and a customer pays in a currency different from your store’s, a conversion fee applies – 1.5% for US-based stores and 2% for all other regions. | WooCommerce’s open architecture makes it easier to integrate with local payment methods and regional payment processors, often at lower rates than Shopify’s standard pricing. |
| Transactional fees | Shopify charges a commission for card payments processed through its integrated Shopify Payments system. The charges depend on your Shopify plan. You can also integrate with third-party payment gateways, but additional transactional fees will apply. | Automattic does not charge any transaction fees. However, each provider of the payment gateway with which you have signed a contract charges an individual fee. This commonly occurs in a model of percentage from the transaction charge added to the flat fee. Furthermore, it is also worth mentioning that if the gateway provider does not provide a free type of plugin, you would need to add additional costs for the paid version. |
Payment options in WooCommerce
Optimizing your online store for search engines is crucial for attracting organic traffic. While both solutions offer tools to help position your shop, their toolboxes are very different.
Shopify provides built-in SEO features that don’t need much configuration on your part. On the other hand, WooCommerce leverages the powerful WordPress SEO ecosystem to give you more granular control over your optimization efforts.
Compare your needs with your capabilities to maximize your store’s visibility in search results.
| Feature | Shopify | WooCommerce |
| SEO capabilities | Shopify comes with essential SEO features built into its core platform. You can easily edit title tags, meta descriptions, and URLs for all your pages and products. The platform automatically generates your sitemap, handles canonical tags, and creates clean, search-engine-friendly URLs. Robots.txt configuration and basic schema markup are also handled automatically, making it easier for beginners to maintain good SEO practices. | WooCommerce’s integration with WordPress provides you with access to powerful SEO plugins like Yoast SEO and Rank Math. These tools provide advanced features such as content analysis, keyword optimization suggestions, and detailed control over your metadata. You can also implement custom schema markup, control social media previews, and manage redirects more comprehensively than with Shopify’s built-in tools. |
| URL structure and control | Shopify maintains a predefined URL structure that’s generally SEO-friendly. | WooCommerce offers more flexibility in how you organize your URLs. You can create custom permalink structures, manage category hierarchies, and implement advanced URL optimization strategies. This level of control can be particularly valuable for stores with complex product catalogues or specific SEO requirements. |
| Site speed and performance optimization | Shopify’s themes are mobile-friendly by default, ensuring good mobile SEO fundamentals. | WooCommerce offers wide capabilities through responsive themes. However, frequent check-ups of actual responsiveness and tweaks are necessary. |
The level and type of support you receive can significantly impact your e-commerce journey. Shopify offers comprehensive, dedicated support channels with 24/7 availability, while WooCommerce relies more on community-driven assistance and third-party support options.
Ask yourself which kind of support you will likely require throughout the process of setting up and managing your e-commerce store.
| Feature | Shopify | WooCommerce |
| Support | With Shopify, you’ve got a 24/7 support team in your corner to help you build an online store. Whether you prefer live chat or email support, help is always just a few clicks away. Their extensive knowledge base, Slack channels, and active community forums are great for DIY problem-solving, too. | WooCommerce offers support that is more of a community effort. While you don’t get official 24/7 support, you do get access to extensive documentation, active community forums, and a vast ecosystem of developers. If you enjoy troubleshooting and learning as you go, you’ll find the WooCommerce community incredibly helpful. |
| Documentation | Shopify’s documentation is centralized, consistently updated, and focuses on platform-specific features. You can also take advantage of AI, which dynamically suggests and generates the right content. | WooCommerce’s documentation is more distributed, covering both core features and third-party extensions, with additional resources available through WordPress’s vast knowledge base. |
| Training and education | Shopify provides structured learning paths through Shopify Academy and various tutorials. | WooCommerce users can access training through multiple channels, including WordPress courses, developer bootcamps, and community-created content. The learning curve tends to be steeper with WooCommerce, but the educational resources available are more diverse. |
Before you open an online store, you need to consider how you’re going to keep track of your products. Shopify provides a streamlined, built-in inventory system that works right out of the box, while WooCommerce offers extensive customization through plugins and integrations.
Your choice might depend on your inventory complexity and whether you need specialized features.
| Feature | Shopify | WooCommerce |
| Product variants | Shopify limits you to 100 variants per product (it can be bypassed with 3rd party apps), but offers easier setup. Soon, the limit will be increased to 2000. | WooCommerce allows unlimited variations by default, but requires more setup time and potentially additional extensions for complex variant management. |
| Automated stock updates | Real-time inventory syncing across all sales channels comes standard with Shopify. Its built-in multi-location inventory system lets you track stock across different warehouses or retail locations. Each location can have its own inventory quantities, and the system automatically updates across all channels. | WooCommerce requires additional plugins for automated stock management, but offers more customization options for complex inventory rules. |
| Supplier purchase and order management | Shopify’s platform includes basic supplier and PO management features. | In WooCommerce, you need a specialized plugin, but they usually handle more complex supplier relationships. |
When it comes to promoting your online store, both platforms provide diverse marketing capabilities, but their approaches differ significantly. Shopify offers a more integrated suite of marketing tools that work seamlessly within its ecosystem, while WooCommerce relies on its extensive plugin marketplace to provide marketing functionality.
Deciding which approach is better for your online business is crucial for choosing the platform that best supports your promotional strategy.
| Feature | Shopify | WooCommerce |
| Email marketing integration | Shopify’s native email marketing tool allows you to create and send campaigns directly from your admin panel, with easy segmentation and automation features. However, you can also seamlessly integrate it with popular third-party email marketing services like MailChimp, Klaviyo, or Omnisend using dedicated apps. | WooCommerce doesn’t come with built-in email marketing features, so you’ll need to integrate with third-party email providers like MailChimp or Brevo. They offer more advanced features but require additional setup and cost. |
| Social media marketing | Provides direct integration with major social media platforms, allowing you to sell products directly on Facebook, Instagram, and TikTok. Built-in social sharing features and product tagging come standard. | Similar capabilities are available through plugins, offering more customization options but requiring more setup time and potentially additional costs. |
| Abandoned cart recovery | Includes abandoned cart recovery in its core features, automatically sending customizable email sequences to recover lost sales. You can track recovery rates and customize triggers directly in the dashboard. | Offers similar functionality through various plugins, allowing for more detailed customization of recovery workflows at the cost of more work during configuration and potential extra costs. |
| Blog and content marketing | Provides solid blogging features but with less flexibility compared to WordPress’s native capabilities. | Leverages WordPress’s powerful blogging capabilities, making it exceptionally strong for content marketing. You get access to robust SEO tools, content scheduling, and author management features. |
| Discount and promotion tools | Shopify’s built-in discount engine handles everything from percentage-off deals to buy-one-get-one offers. And if that’s not enough, you can level up the native features by adding apps that focus on specific discount types, like Shipping Discounts, which lets you apply discounts on shipping in certain circumstances. | WooCommerce provides similar functionality to help increase purchases through its core features and can be extended with plugins for more complex promotional strategies. |
| Customer loyalty programs | Offers various loyalty program options through its app store, with solutions that integrate seamlessly with your shop. | Users can choose from numerous loyalty plugins, offering everything from points systems to referral programs, with the flexibility to create highly customized reward structures. |
| Analytics and campaign tracking | Provides built-in marketing analytics, showing you campaign performance, customer behavior, and conversion data in real-time. | Users can achieve similar insights through various analytics plugins and Google Analytics integration, offering more customizable reporting but requiring more setup and maintenance. |
Expanding your online presence across multiple sales channels is crucial for maximizing revenue potential and diversifying income sources. Shopify provides native integrations with major marketplaces and social platforms, while WooCommerce leverages its plugin ecosystem for channel expansion.
Your choice might depend on which channels you prioritize and how much control you need over the selling process.
| Feature | Shopify | WooCommerce |
| Marketplace integration | Enables direct integration with major marketplaces like Amazon, eBay, and Walmart through its admin panel. You can sync inventory, manage orders, and track performance across channels from a single dashboard. Native integrations mean faster setup and more reliable synchronization, though you’ll still pay marketplace fees and need to follow their specific requirements. | There are numerous plugins available for marketplace integration with platforms like Amazon or eBay. There are also multi-vendor plugins, which transform your own WooCommerce store into a marketplace featuring various sellers. |
| Social media selling | Provides native integration with Facebook, Instagram, and TikTok shops, allowing direct product tagging and checkout on these platforms. | Requires third-party plugins for social selling, but offers more customization options for how products appear and sync across social channels. |
| Point of Sale (POS) systems | Shopify’s proprietary POS system integrates seamlessly with your online store, offering unified inventory, customer, and sales management across physical and digital channels. | Relies on third-party POS integrations, providing more flexibility in choosing a provider but requiring additional setup and possibly extra costs. |
| Order management | Centralizes orders from all channels in a single dashboard, with automated order routing and fulfilment options. Orders are automatically tagged with their source channel for easy tracking. | Provides similar capabilities through plugins, allowing for more customized order workflows, but needing more initial configuration. |
| Channel analytics | Provides integrated analytics across all sales channels, showing performance metrics, customer behavior, and sales trends in a unified dashboard. | Users can achieve comprehensive multi-channel reporting through various analytics plugins. You can receive more complex reports if you are willing to go through a slightly more complicated setup process. |
| International marketplaces | Provides ready-made integrations with region-specific marketplaces and handles currency conversion automatically. | Offers similar features through plugins, with more flexibility for adapting to local market requirements and regulations. |
Taking your e-commerce business global requires robust international selling capabilities, and each solution offers different means of opening your store to the world.
Shopify provides built-in multi-currency features and international tools through its ecosystem, while WooCommerce offers extensive customization options through plugins and extensions.
Analyze your international strategy to settle on the best solution for your needs. Would you rather be able to handle real-time currency conversion rates in-store, or is it more important to you to have access to complex translation tools for your website?
| International and multi-currency features | Automatically detects a visitor’s location and can display prices in their local currency. The system handles real-time currency conversion and updates rates automatically, with the ability to set specific rounding rules for different currencies. | Offers extensive customization options through plugins and extensions. |
| Language support and translation | Requires a third-party app for full translation capabilities, but the most popular choice, Translate & Adapt app, is completely free and handles it all without a hitch. | Leverages WordPress’s robust multilingual plugins like WPML or Polylang for complete site translation. |
| International payment methods | Integrates with region-specific payment gateways and offers localized payment options through Shopify Payments. | Provides flexibility to add any local payment gateway through plugins, making it easier to adapt to specific market preferences. |
| Tax calculation and management | Includes automatic tax rates for many countries. | Provides similar functionality through tax plugins that can handle complex international tax rules. |
| International shipping options | You can set up shipping zones or markets, rules, and rates specific to different countries or regions, with options for handling customs documentation. | Same built-in functionalities as in Shopify. |
Multi-currency support in WooCommerce
Due to the different nature of both solutions – Shopify being a platform and WooCommerce being a WordPress plugin – the question of security measures varies significantly. While in Shopify, safety solutions are managed internally, WooCommerce relies on several variables.
| Feature | Shopify | WooCommerce |
| Security | Since Shopify is an all-in-one solution, it provides complex security features such as 2-factor authentication, default SSL certificates, a fraud analysis tool, and dedicated customer login areas directly in the software. | WooCommerce is an open-source plugin, which means more wiggle space for customization, but also potential vulnerability of your store’s code that you don’t experience with Shopify. While WooCommerce does have built-in security measures such as 2-factor authentication, many other safety features, such as SSL certificates, will depend on your hosting provider. Therefore, setting up a secure online store with WooCommerce requires more self-management and caution. |
Last but not least, we can’t forget one of the most crucial aspects of running an online store: shipping. The delivery experience is what can make your client loyal forever or have them abandon their cart and never come back.
Shopify provides a more integrated shipping solution with its own shipping service, while WooCommerce offers flexible shipping options through various plugins and carriers.
Your business model will significantly impact which solution you pick for shipping.
| Feature | Shopify | WooCommerce |
| Shipping options | Guarantees a more integrated shipping solution with its own shipping service. | Offers flexible shipping options through various plugins and carriers. |
| Built-in shipping features | Shopify Shipping comes integrated with the platform, offering pre-negotiated rates with major carriers like USPS, UPS, and DHL. You can print shipping labels directly from your dashboard and automatically calculate real-time shipping rates. The system automatically tracks packages and updates customers, making it a streamlined solution for businesses starting their shipping operations. | You can take advantage of dedicated shipping plugins offering integrations with top international carriers and allowing you to customise your shipping settings. |
| International shipping management | Automatically handles currency conversion and provides international shipping rates through multiple carriers, based on the countries assigned to specific markets. | Offers similar capabilities, allowing you to customize international shipping rules, duties, and taxes according to specific country requirements through setting up specific Shipping Zones. |
| Label printing and tracking | Shopify’s integrated label printing system works seamlessly with major carriers, allowing you to print labels in bulk and automatically send tracking information to customers. | Requires third-party plugins for similar functionality, but offers more flexibility in choosing shipping partners and label formats. For instance, one of the WooCommerce label and tracking plugins is UPS Shipping Labels and Tracking Plugin for WooCommerce. It integrates with UPS, allowing you to track the parcels directly from your WooCommerce shop, generate the printable UPS shipping labels, and much more. |
| Local delivery and pickup options | Provides built-in local delivery radius settings and pickup location management. You can extend its functionality for more advanced customization rules with third-party apps such as Octolize Pickup Points PRO. | Offers similar features through its core platform and can be extended with plugins for more advanced local delivery management, like time slot selection and delivery zone mapping. One of the plugins which allows users to choose the preferred pickup point to collect their order is Pickup Points PRO for WooCommerce Plugin. |
| Shipping rules and conditions | Offers similar capabilities to WooCommerce, but may require additional apps for more complex shipping scenarios. | Excels in creating complex shipping rules through its flexible framework. You can set up detailed conditions based on product categories, weight, dimensions, or customer groups. |
| Multi-location shipping | Shopify’s multi-location shipping features allow you to fulfil orders from different warehouses or stores, automatically selecting the optimal shipping location. | WooCommerce can achieve similar functionality through dedicated plugins, offering the ability to create sophisticated rules for multi-warehouse fulfilment. An example of a plugin supporting multi-warehouse addresses would be DHL Express for WooCommerce Shipping Plugin – Live Rates PRO. It allows you to get live rates automatically, directly from DHL Express and create a custom origin for each of the shipping methods. |
Shipping is a critical aspect of running an e-commerce store, and WooCommerce takes the lead by offering unparalleled flexibility and control through its vast range of plugins. While Shopify provides a simplified, built-in shipping system, WooCommerce empowers store owners to design dynamic shipping strategies tailored to their business needs, thanks to plugins such as:
Offer real-time UPS, FedEx, DHL Express, USPS, Canada Post and Royal Mail shipping rates and decide when carrier services should be available to pick and when not to.
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The best Table Rate Shipping for WooCommerce. Period. Create shipping rules based on weight, order totals or item count.
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Serve your customers the automatically calculated DHL Express shipping live rates. Add the handling fees, insurance and more.
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Create the shipments, generate the printable UPS shipping labels for the placed orders and track the parcels directly from your WooCommerce shop.
View Details or Add to cartWooCommerce’s ability to integrate seamlessly with the plugins listed above provides businesses with unmatched control over their shipping operations. With WooCommerce, shipping is not just a logistical necessity – it’s a customizable strategy to enhance customer satisfaction, reduce costs, and grow your business.
Shopify and WooCommerce both bring a lot to the table – it’s just a matter of which table you’d rather sit at. Both of them can also get you where you want to go – they just take different roads.
In fact, it really comes down to which approach feels more like you – do you want something you can set up once, forget about and just stay focused on your business? Or would you rather build everything from the ground up your way? The choice is yours.
Shopify is decidedly the better option for dropshipping. To many, it is the more convenient choice due to the easy navigation and a robust app ecosystem.
We would recommend Shopify for beginners due to its ease of use and intuitive setup. WooCommerce might offer more complex features, but it also requires a more technical background.
Yes, both platforms support store migration, but the process differs significantly. Shopify provides migration tools and specialists to help transfer your products, customers, and orders from most major platforms. The process usually takes 2-3 weeks, depending on your store’s size. For WooCommerce, you’ll need third-party migration plugins or a developer’s help, but you’ll have more control over what data gets transferred and how it’s organized.
The quick answer is no. WooCommerce is a plugin for WordPress. Shopify is a standalone platform. You can, however, move your WooCommerce store to Shopify, as both platforms support store migration.
There is no black and white answer to this question. A lot depends on the themes you are using and the apps (Shopify) or plugins (WooCommerce) you are utilizing. Additionally, with a WooCommerce store, hosting is managed independently, making it an additional factor to take into consideration when assessing site speed.
Lucyna Polok is an SEO and content specialist passionate about crafting effective strategies and creating engaging content. She has worked across a variety of industries, both in-house and as a freelancer. A strong believer in the power of storytelling, she believes that good content not only delivers business results, but also resonates with customers through an emotional connection with a brand.
At Octolize, she is responsible for aligning the content strategy with business goals and increasing visibility, trust, and authority of the brand via data-based SEO efforts. On the blog, she focuses mostly on topics for those only beginning their adventure with e-commerce, explaining scenarios and terms in an approachable way.
