Specialization
SEO, content marketing, content strategy, copywriting
Lucyna Polok is an SEO and content specialist passionate about crafting effective strategies and creating engaging content. She has worked across a variety of industries, both in-house and as a freelancer. A strong believer in the power of storytelling, she believes that good content not only delivers business results, but also resonates with customers through an emotional connection with a brand.
At Octolize, she is responsible for aligning the content strategy with business goals and increasing visibility, trust, and authority of the brand via data-based SEO efforts. On the blog, she focuses mostly on topics for those only beginning their adventure with e-commerce, explaining scenarios and terms in an approachable way.
Education
- BA in Modern Languages and Translation (French and Spanish) at Cardiff University
- Year Abroad placement at the University of Geneva
Industry Experience
in-house B2B and B2C, agency setting, WordPress ecosystem, e-commerce platforms
Expertise
- SEO strategy and optimisation (keyword research, link-building, data analysis)
- content strategy
- content creation (articles, newsletters, whitepapers)
- brand voice management
