Aleks Misky

Lower conversion rates in eCommerce stores are very common. But why does it happen? And what can be done about it? Here are the main reasons for lowered conversion rates.

A recent report by UpStreamWorks indicates that at least half of the customers abandon the cart during the checkout process (and up to 60% when there’s a discount involved). This, according to the same report, translates into huge losses for e-commerce sites around the world. The question remains: what causes this high rate of cart abandonment?