Head of Marketing at Octolize
Natalia Sowa is a marketing expert with over 11 years of experience in developing and scaling marketing strategies, with a strong background in both analytical and creative areas of digital marketing. She has worked across various industries, supporting the growth of innovative tech companies through data-driven campaigns, brand development, and performance-focused initiatives.
At Octolize, she leads the company’s marketing strategy and brand development. On the blog, she shares actionable insights based on data, hands-on experience, and an in-depth understanding of e-commerce market trends.
Specialization
SEO, performance marketing, brand strategy, creative campaigns, e-commerce marketing
Education
MA in Marketing and Social Communication, Cracow University of Economics
BA in Media Management, Jagiellonian University
Industry Experience
Med tech startups, RPA, software houses, marketing agencies, SaaS for e-commerce
Expertise
Marketing strategy, data-driven decision making, UX & customer journey, marketing campaign design, team mentoring
