{"id":256405,"date":"2022-07-12T14:56:23","date_gmt":"2022-07-12T12:56:23","guid":{"rendered":"https:\/\/octolize.com\/?p=256405&#038;cf-nocache=1"},"modified":"2025-09-15T12:47:19","modified_gmt":"2025-09-15T10:47:19","slug":"main-reasons-for-lowered-conversion-rates-in-ecommerce","status":"publish","type":"post","link":"https:\/\/octolize.com\/es\/blog\/main-reasons-for-lowered-conversion-rates-in-ecommerce\/","title":{"rendered":"Main Reasons for Lowered Conversion Rates in E-commerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Lower <\/span><b>conversion rates in <\/b><b>e-commerce<\/b><span style=\"font-weight: 400;\"> stores are very common. But why does it happen? And <\/span><span style=\"font-weight: 400;\">what can be done about it? Here are the main reasons for lowered conversion <\/span><span style=\"font-weight: 400;\">rates.<\/span><\/p>\n<h2>Technical Issues<\/h2>\n<ul>\n<li>Server downtime<\/li>\n<li>Slow website<\/li>\n<li>Error messages<\/li>\n<li>Broken links<\/li>\n<li>Poorly built site<\/li>\n<li>Unoptimized images, meta tags, content, and URLs (you can also optimize your eCommerce site for mobile devices).<\/li>\n<\/ul>\n<p>If you are experiencing these problems, it&#8217;s time to take action!<\/p>\n<h2><b>Lack of Trustworthy Info<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s face it: building trust is easier said than done. UGC, or user-generated <\/span><span style=\"font-weight: 400;\">content, can be an effective way to build trust with your visitors. <\/span><span style=\"font-weight: 400;\">User-generated content is any form of content created by a user on behalf of <\/span><span style=\"font-weight: 400;\">your brand that may include reviews, testimonials, and case studies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Reviews are the most common form of UGC<\/strong> and work because they allow users to <\/span><span style=\"font-weight: 400;\">share their experiences with products or services in real-time. For example, if <\/span><span style=\"font-weight: 400;\">you have a product that&#8217;s been used by thousands of customers already (or even <\/span><span style=\"font-weight: 400;\">one), you can ask them for feedback about what they liked and didn&#8217;t like about <\/span><span style=\"font-weight: 400;\">your offering\u2014this will give potential buyers confidence when deciding whether <\/span><span style=\"font-weight: 400;\">or not this product is right for them too!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way to leverage UGC is through <strong>video testimonials<\/strong> from other people <\/span><span style=\"font-weight: 400;\">who&#8217;ve used your products\/services before\u2014the more personal the better! You <\/span><span style=\"font-weight: 400;\">might think this would take longer than just showing off how well something <\/span><span style=\"font-weight: 400;\">works but you&#8217;d be wrong: consumers actually prefer seeing someone else using <\/span><span style=\"font-weight: 400;\">whatever item they&#8217;re looking at over reading text alone (which makes sense).<\/span><\/p>\n<h2><b>Non-Personalized Content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Personalization is important. <\/span><span style=\"font-weight: 400;\">Non-personalized content can cause a significant drop in conversion rates. <\/span><span style=\"font-weight: 400;\">Here&#8217;s an example: a user might see the same ad over and over again because <\/span><span style=\"font-weight: 400;\">they&#8217;ve been to the site before, but have never purchased from it before. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>How to personalize the content on product pages?<\/strong> You can use tools like<\/span><span style=\"font-weight: 400;\">&#8220;Customers Who Bought This Item Also Bought&#8221; or &#8220;Frequently Bought Together&#8221; <\/span><span style=\"font-weight: 400;\">widgets (among others). You can also get creative with dynamic product <\/span><span style=\"font-weight: 400;\">descriptions that change based on what other products are being viewed by your <\/span><span style=\"font-weight: 400;\">customers at that time (for example, if someone buys dish soap, then all of the <\/span><span style=\"font-weight: 400;\">other cleaning supplies should be displayed as related items).<\/span><\/p>\n<h2><b>Poor User Experience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This is one of the <\/span><b>conversion <\/b><b>rates low reason<\/b><span style=\"font-weight: 400;\">. A poor user experience can be caused by many <\/span><span style=\"font-weight: 400;\">factors. One reason is the site&#8217;s load time. A slow site will turn visitors <\/span><span style=\"font-weight: 400;\">away, so it&#8217;s important to make sure your page loads quickly and efficiently. <\/span><span style=\"font-weight: 400;\">Another major cause of a bad user experience is an interface that is difficult <\/span><span style=\"font-weight: 400;\">or confusing to use, leading users to bounce from the site without making a <\/span><span style=\"font-weight: 400;\">purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If either of these things is happening on your site, you&#8217;re probably having <\/span><span style=\"font-weight: 400;\">trouble converting visitors into customers.<\/span><\/p>\n<h2><b>Not Mobile-Friendly<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Make sure your site is mobile-friendly. A mobile-friendly site will <\/span><span style=\"font-weight: 400;\">automatically adapt to the device that is being used, providing a better user <\/span><span style=\"font-weight: 400;\">experience with less frustration and confusion for visitors.<\/span><\/p>\n<p><b>How to improve <\/b><b>conversion<\/b><span style=\"font-weight: 400;\">? Minimize the number of clicks needed to complete an <\/span><span style=\"font-weight: 400;\">action on your eCommerce website. This will improve<\/span><a href=\"https:\/\/octolize.com\/es\/product-category\/live-rates\/\"> <span style=\"font-weight: 400;\">conversion rates<\/span><\/a><span style=\"font-weight: 400;\"> as well as <\/span><span style=\"font-weight: 400;\">reduce cart abandonment rates by making it easier for customers to complete <\/span><span style=\"font-weight: 400;\">their purchases. <\/span><span style=\"font-weight: 400;\">Optimize images for mobile by using the proper image formats (JPG, GIF, PNG) and <\/span><span style=\"font-weight: 400;\">sizes based on screen size and resolution.<\/span><\/p>\n<h2><b>Low-Quality Product Images<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to the product images on your website, <strong>don\u2019t settle for anything <\/strong><\/span><span style=\"font-weight: 400;\"><strong>less than top quality<\/strong>. Customers want to see what they are buying from all <\/span><span style=\"font-weight: 400;\">angles\u2014front, back, and side views. This will help them understand what a <\/span><span style=\"font-weight: 400;\">product looks like in real life before they purchase it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, customers often use the image of a product while searching for that <\/span><span style=\"font-weight: 400;\">particular item on Google or Amazon. Hence, you must have <\/span><span style=\"font-weight: 400;\">high-quality images of each of your products displayed on your site so that <\/span><span style=\"font-weight: 400;\">people can easily find what they\u2019re looking for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you do not have professional photographers at hand who can take high-quality <\/span><span style=\"font-weight: 400;\">photos of your products then try using the services of an eCommerce photography <\/span><span style=\"font-weight: 400;\">studio which offers affordable photo shooting solutions and also has great <\/span><span style=\"font-weight: 400;\">expertise in taking product photographs with different angles so that customers <\/span><span style=\"font-weight: 400;\">can have complete information about every aspect of the product before making <\/span><span style=\"font-weight: 400;\">their decision.<\/span><\/p>\n<h2><b>Unclear Product Descriptions<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are numerous reasons that <\/span><b>differences in conversion <\/b><b>rates<\/b><span style=\"font-weight: 400;\">. One of the reasons is:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Differences in the content and design of the website. Content is king, so if you <\/span><span style=\"font-weight: 400;\">want to increase your conversion rate, you need to make sure that your website <\/span><span style=\"font-weight: 400;\">has good content and is easy to navigate. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you start to write your product descriptions, take a look at the <\/span><span style=\"font-weight: 400;\">competition. If you&#8217;re selling a similar item that has been around for some <\/span><span style=\"font-weight: 400;\">time, it&#8217;s likely that there will be some reviews and information on various <\/span><span style=\"font-weight: 400;\">sites on the Internet. Review their descriptions to see how they are structured <\/span><span style=\"font-weight: 400;\">and what they include.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are selling something new or an unusual item, do some research into what <\/span><span style=\"font-weight: 400;\">people would want to know about it. What are its benefits over other similar <\/span><span style=\"font-weight: 400;\">products? What makes it unique? Is there anything special about its design or <\/span><span style=\"font-weight: 400;\">construction that sets it apart from other similar items in its category? What <\/span><span style=\"font-weight: 400;\">is included with this product (such as extra accessories)? How can someone use <\/span><span style=\"font-weight: 400;\">this product (for example: \u201cUse with hot water\u201d).<\/span><\/p>\n<h2><b>Bad Brand Experience<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your brand experience is the sum of all the interactions that a customer has <\/span><span style=\"font-weight: 400;\">with your company, from the website to sales reps to packaging. Customer <\/span><span style=\"font-weight: 400;\">experience (CX) is a term used to encompass not just branding but also every <\/span><span style=\"font-weight: 400;\">other touchpoint: user experience (UX), service design, and even culture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>The importance of CX can\u2019t be overstated<\/strong>\u2014it has been shown to influence customer <\/span><span style=\"font-weight: 400;\">loyalty and even drive revenue in an organization. A bad brand experience can <\/span><span style=\"font-weight: 400;\">damage your reputation, leading customers to seek alternatives in future <\/span><span style=\"font-weight: 400;\">purchases or stop buying altogether.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As consumers have more options than ever before, they expect companies they <\/span><span style=\"font-weight: 400;\">interact with\u2014even those they don\u2019t know personally\u2014to provide a positive CX <\/span><span style=\"font-weight: 400;\">across all channels and touchpoints. That means brands need strong branding <\/span><span style=\"font-weight: 400;\">strategies that connect emotionally with customers so there is no barrier <\/span><span style=\"font-weight: 400;\">between them and what you want them to do buy!<\/span><\/p>\n<h2><b>Lack of Customer Support Channels<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s a fact: <strong>customers want to be able to talk to someone if they have a <\/strong><\/span><span style=\"font-weight: 400;\"><strong>problem<\/strong>. If you don&#8217;t offer customer support channels, your customers will take <\/span><span style=\"font-weight: 400;\">their business elsewhere. Not only is it important to make sure that contacting <\/span><span style=\"font-weight: 400;\">you is easy and convenient, but it&#8217;s also essential that your customer support <\/span><span style=\"font-weight: 400;\">team has the expertise required to address any situation efficiently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should consider offering multiple ways for customers to contact you so that <\/span><span style=\"font-weight: 400;\">all prospects can find what they need quickly and easily. This includes phone <\/span><span style=\"font-weight: 400;\">lines, email addresses, live chat, and social media channels (such as Facebook). <\/span><span style=\"font-weight: 400;\">You should make sure these options are available 24\/7 so that customers can <\/span><span style=\"font-weight: 400;\">reach out when they need help or receive answers immediately after purchases are <\/span><span style=\"font-weight: 400;\">complete or during working hours if necessary.<\/span><\/p>\n<h2><b>Too Many Payment Hurdles<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you are not offering your visitors a wide variety of payment options, it is <\/span><span style=\"font-weight: 400;\">likely that some potential customers will be unable to check out and complete <\/span><span style=\"font-weight: 400;\">their purchases. This can lead them to abandon the cart and never return because <\/span><span style=\"font-weight: 400;\">they don&#8217;t want to deal with the hassle of shopping elsewhere. If this happens <\/span><span style=\"font-weight: 400;\">often enough, it can reduce your overall conversion rate significantly.<\/span><\/p>\n<p><strong>To avoid this problem:<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Offer multiple ways for people to pay for their purchase so they don&#8217;t have to <\/span><span style=\"font-weight: 400;\">choose just one at checkout (e.g., PayPal, credit card)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Make sure all payment methods are compatible with each other so customers don&#8217;t <\/span><span style=\"font-weight: 400;\">have any problems when completing their orders (e.g., if someone uses PayPal but <\/span><span style=\"font-weight: 400;\">doesn&#8217;t get paid until after their order has been shipped)<\/span><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Lower conversion rates in eCommerce stores are very common. But why does it happen? And what can be done about it? Here are the main reasons for lowered conversion rates.<\/p>","protected":false},"author":21677,"featured_media":256406,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1831,1902,1903,1904],"tags":[],"class_list":["post-256405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-shopify","category-woocommerce","category-ecommerce-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Main Reasons for Lowered Conversion Rates in E-commerce - Octolize<\/title>\n<meta name=\"description\" content=\"Lower conversion rates in eCommerce stores are very common. Why does it happen, and what can be done about it? 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